3 September 30, 2015
1. Alexander Fedorov
Cultivation Analysis of the Functioning of Media in Society and Media Texts on Media Education Classes in the Student Audience
European Journal of Social and Human Sciences, 2015, Vol.(7), Is. 3, pp. 133-139.
Cultivation Analysis is the analysis of media content with support for research and study socio-cultural context of the media. Hence the cultivation analysis can be represented as a) technology techniques to create conditions in order to make it easier to identify the audience (consciously or unconsciously) their views, expectations and values; b) a study of "deep interview" on demographic and psychological motives for choosing a particular respondent; c) the study of periodic surveys of media audiences. Cultivation analysis of media texts associated with the socio-cultural theory of media (Social and Cultural Approach), the theoretical framework which is based on two components - culture and sociology. This article presented the main directions for Cultivation Analysis on media literacy education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media literacy education problems, ie based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that the Cultivation Analysis of media texts on media literacy education classes can significantly develop media competence of students, including critical thinking.
2. Olga A. Krapivkina
Opposition of Culture-Oriented Strategies in Literary Translation
European Journal of Social and Human Sciences, 2015, Vol.(7), Is. 3, pp. 140-143.
The article deals with two polar approaches to the literary translation – keeping the values of the source language culture or resisting to them. The article pays special attention to the analytical theory of translation attracting a good deal of criticism of translation theorists and experts. The article emphasizes that translations should feature the balance of polar strategies to be considered adequate.
3. Andriy E. Lebid, Sergey I. Degtyarev
«Death» of Truth – the Apotheosis of Deflationism
European Journal of Social and Human Sciences, 2015, Vol.(7), Is. 3, pp. 144-149.
The article investigates some aspects of concept of truth. The author proposes the arguments that defines the specifics it in the context of modern epistemology. Ways of representation of the correspondence theory of truth, the causes of the crisis in its perception and evaluation are analyzed. The article is the publication of studies of the analytic heritage of the truth. The subject of the article is basic aspects of the development of а rational experience of the deflationary theory of truth as well as the specific features of methodological approaches of its representatives. The article investigates some aspects of other theories of truth. The author proposes the arguments that defines the specifics it in the context of modern epistemology. Ways of representation of the correspondence theory of truth, the causes of the crisis in its perception and evaluation are analyzed. In this article author presents main results of his studies concerning the analytical tradition in the European philosophical movement.
4. Goran Rajović, Jelisavka Bulatović
Traffic Infrastructure as Precondition Development Tourism on the Mountain Katuns: Example of Municipality Andrijevica
European Journal of Social and Human Sciences, 2015, Vol.(7), Is. 3, pp. 150-162.
Developed traffic network is a prerequisite for economic and tourism development of the area and largely follows and enables the development of human activities. If developed unplanned, unorganized and without coordination can be a constraint to the overall development. The aim of the research is to define a development base for revitalization, improvement and construction of transport infrastructure in the municipality of Andrijevica as a prerequisite for development of tourism in mountain katuns . In the space the Municipality or the ten mountain areas of its territory is located 31 mountain katun in which a total of 337 hut. Of the total number of huts them 127 is in relatively good condition, while the 210 cottages need of reconstruction or modernization. Directions for further thought out and action tourism spatial development, in addition to the overall revitalization of mountain katuns, should go in the direction, protection from further deterioration and mountain huts used in a rational measure. In order to revitalize the of mountain katuns research institutions from Montenegro (Biotechnical Faculty, Institute of History and the Faculty of Tourism and Hotel Management) in cooperation with four partner institutions from the EU (Slovenia, Sweden and Italy) and two undertakings in the field of agriculture and tourism (HM Durmitor Žabljak and Doo Old house in Podgorica), off on the project " Katun" which offers a comprehensive - a holistic approach to (main motto of the project) in the economic development of mountain resources of Montenegro.
5. Mark V. Shugurov
The Global Transition to Sustainable Development: Environmentally Sound Technologies and Intellectual Property
European Journal of Social and Human Sciences, 2015, Vol.(7), Is. 3, pp. 163-168.
The study examines the precious sensitive problem of the legal tensions between internationally transferred environmentally sound technologies and intellectual property rights from the perspectives of international law of sustainable development. In this study, the more significant directions of politics of international law on sustainable development aimed at solution of this problem are examined. Author analyzes comprehensively the already achieved balanced relation between protection of intellectual property rights and objectives of international technology transfer at the level of multilateral environmental agreements. This article makes some suggestions for understanding the new tasks of international law politics of sustainable development in the context of increasing of IPRs protection. Author concludes that protection and enforcement of IPRs should contribute to promotion technological innovation transfer and dissemination of technology, as well as balanced relation between rights and obligations through prism of sustainable development. That may be possible due to international collaboration on solving the problem of contradiction between interests of users of environmentally sound technology, on the one hand, and economic interests of rights holders, on the other hand, on basis of coordinated standards of international environmental agreements.